Kristin Juszczyk earned 500,000 Instagram followers after Taylor Swift wore a customised jacket

Taylor Swift’s influence on the NFL and its audience has been enormous this season, and it has been especially beneficial to Kristin Juszczyk, the wife of San Francisco 49ers fullback Kyle Juszczyk. Knowing that thousands of women watched Chiefs games this season to see the Grammy Award-winner and her game-day costumes, Juszczyk made one of the most business-savvy moves possible.

Swift received one of Kristin’s handmade upcycled jersey coats to wear to the Chiefs’ game against the Miami Dolphins. Swift and Patrick Mahomes’ wife Brittany wore Juszcyzk’s ensembles to the game, and the designer has now earned over 500,000 Instagram followers in less than a week.

 

 

 

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